Johnnie Walker Blue Label Price, Value & Investment Data
(as of 2026-09-24)
(since 2014-02-01)
Liquidity score: based on historical data, there is a ~99.20% chance that you can sell this bottle on the secondary market at its actual market value.
Johnnie Walker Blue Label: Price History
The Johnnie Walker Blue Label is a well-known blended scotch whisky from the various region. Our research shows that it has been listed over 1700 times on different whisky auction sites. With that, Johnnie Walker Blue Label is considered a very frequently listed and very popular bottle of the secondary market. On this page, we collect all the hard-data and information that we currently have about it!
How much is a bottle of Johnnie Walker Blue Label worth?
As of September 2026, a bottle of Johnnie Walker Blue Label is worth about £101.67 on the UK secondary market — the average hammer price across recent auctions. Over the last 12 months the average price has fallen by 3.71%.
Prices for this bottle have been moderately volatile over its auction history. It peaked at £123.89 in September 2023 and bottomed at £68.99 in February 2014. The chart above shows every individual auction sale alongside the monthly average.
Johnnie Walker Blue Label: shop price vs auction price
A new bottle of Johnnie Walker Blue Label currently sells at UK retail for around £164. The most recent auction average is £102. That means a bottle sold at auction currently fetches about 62% of what a new one costs — buying this bottle at retail and reselling it would lose money.
Retail and auction answer two different questions: the shop price is what it costs to buy one, the auction price is what you would actually receive for selling yours, before auction fees and commission.
You can currently buy this bottle at The Whisky Exchange for £164.00. (affiliate link — we may earn a commission at no extra cost to you)
Important qualitative insights about the Johnnie Walker Blue Label whisky
Is it still produced? No information. (This is a new datapoint in our dataset and not yet fully reviewed, so occasionally it may be wrong.)
Taste profile: not yet in our database. (Coming soon…)
Is Johnnie Walker Blue Label a good investment?
When we evaluate Johnnie Walker Blue Label as an investment, we look mainly at two factors: its past performance (annualized return) and how easy it has historically been to sell (liquidity score).
Based on these factors, we consider it an average investment historically, because:
- it delivered a below-average annualized return: 3.13%
- it was easy to sell on the secondary market: in ~99.20% of cases a buyer paid the requested price
Is it worth investing in a bottle of Johnnie Walker Blue Label right now?
No one can tell where prices will be in a month, a year or a decade. What we do know is what it is worth today:
- its latest average price was £101.67
- that is -17.94% compared to its all-time high (£123.89)
- and +47.37% compared to its all-time low (£68.99)
Special editions of this whisky
Here are a few of the special editions of Johnnie Walker Blue Label that we have found on the secondary market:
Related whiskies
Frequently asked questions about Johnnie Walker Blue Label
Is Johnnie Walker Blue Label a good investment?
Historically we consider it an average investment: 3.13% annualized return since 2014-02-01, with a 99.20% liquidity score.
How easy is it to sell Johnnie Walker Blue Label on the secondary market?
Based on historical auction data there is a ~99.20% chance of selling Johnnie Walker Blue Label at its actual market value; 59 bottles changed hands at auction in the last 6 months.
For more info, visit the Johnnie Walker brand’s website: Johnnie Walker.
Should you invest in this whisky right now?
Before you put money into this bottle, it is worth checking which whiskies are performing best on the secondary market right now. We keep these top lists updated for you: