The $167,000 Macallan play
This week’s whisky market report highlights a decisive pivot toward a “buyer’s market” as major global auctions kick off the year with record-breaking rare American
This week’s whisky market report highlights a decisive pivot toward a “buyer’s market” as major global auctions kick off the year with record-breaking rare American
The first week of 2026 marks a defining shift for the whisky industry as it moves into a phase of consolidation and strategic recalibration. Read
Welcome to your weekly update on the global whisky investment market, covering the latest shifts in production, auction results, and strategic industry forecasts for 2026.
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